Now launching · Martinborough

The AI-powered
virtual cellar door
for New Zealand wine.

Discover wines the way you'd talk to a sommelier — by taste, food, occasion or budget. No jargon required. Every bottle from a real Martinborough winery, delivered to your door.

Browse Martinborough
AI Sommelier · 24/7

Ask anything.
In plain English.

Wine can feel intimidating. It shouldn't be. Our AI Sommelier was trained on every wine in our catalogue — varieties, vintages, tasting notes, food pairings and awards — and will recommend bottles based on a normal conversation. Try "an easy red under $35," or "something nice for my mum's birthday."

Six regions.
One conversation.

We're starting with Martinborough — a region of fifty-plus boutique wineries within two hours of Wellington. Other New Zealand wine regions arrive through 2026 and 2027.

How it works.

Three steps from curious to corked.

i.

Tell us what you like

Chat to the AI Sommelier in plain English. Mention a food, a budget, an occasion, or just the vibe — "easy weeknight red," "summer rosé," "gift for my dad."

ii.

Discover real bottles

You'll get a curated short-list — every wine is from a real Martinborough winery, with tasting notes, awards and food pairings. No mystery, no upsell.

iii.

Build a case, sent to you

Add bottles to your case, mix six or twelve, and we'll ship anywhere in New Zealand. Free delivery on cases of six or more.

A taste of Martinborough.

Four bottles to start. Browse the full catalogue — over 100 wines from all 34 wineries — or let the AI Sommelier do the picking.

Browse all Martinborough wines →
Our thinking
Most people know what flavours they enjoy, but not which wine to choose. AIWine turns a simple conversation into a personalised recommendation, connecting people with wines they'll love and wineries they might never have discovered.
— AIWine, founding note · 2026